A Seasonal Alert for Fleet Managers and Commercial Drivers

 

As the fall season envelops the landscape, it brings with it the increased risk of deer collisions. For fleet managers and commercial drivers, who rely heavily on their vehicles for continuous business operations, these incidents can be both hazardous and disruptive. With over $1 billion in annual damages attributed to deer-related crashes, the financial implications are significant, with the average repair costing around $3,000. Autumn, particularly October through December, sees a spike in deer activity, making it crucial for those on the road to stay vigilant.

Proactive Safety Measures to Consider

 

Be Mindful of Peak Activity Hours

 

Deer are most active at dawn, dusk, and overnight. Ensure that your drivers are particularly cautious during these hours to minimize potential collisions.

Avoid Swerving

 

In the event of an imminent collision, advise drivers to brake firmly and remain in their lane. Swerving might cause loss of vehicle control, leading to more severe accidents.

Use High Beams Appropriately

 

Whenever safe and feasible, using high beams can increase visibility on dark roads. This proactive measure offers better chances of spotting deer from a distance.

Look for More than One Deer

 

Deer seldom travel alone. If one is spotted, there are likely others nearby. Encourage drivers to wait and observe rather than assuming they are safe once a single deer has crossed.

Pay Attention to Road Signs

 

Deer-crossing signs are strategically placed in high-traffic areas. Such markings are not merely decorative; they are essential indicators of frequent wildlife activity.

Always Wear Your Seat Belt

 

For maximum protection against injury, ensure that all commercial drivers consistently wear seat belts. It's a simple yet effective means of defense in the unfortunate event of a collision.

Post-Collision Protocol

 

Should a collision occur, it's crucial to move to safety immediately. Drivers should activate hazard lights, and promptly contact law enforcement and their insurance representative. This not only secures their welfare but also ensures that necessary procedures are followed for claims processing.

Taking Action Now

 

With the peak season upon us, it is vital to brief your fleet about these proactive measures. By doing so, you not only protect your employees and vehicles but also avoid unnecessary downtime and expenses. Furthermore, consider evaluating your current commercial auto policy or reach out to discuss risk management strategies tailored to your operations.